Remember what we went through during the pandemic crisis. The quarantine has begun and we have all retreated to our homes. In the first few weeks, we had questions about how we were going to run things. Even those of us who are used to working from home have faltered.
Was it normal to pretend that everything was regular?
Wouldn’t it be inconvenient to call customers during this period?
Did we even need to stock up on food?
These and hundreds of other questions!
These questions, compared to the possible climate crisis… It’s scary to even think about!
The new generation of employees is more sensitive and concerned about future dangers than previous generations. They question the sustainability approach of the company they work for.
Keep these points in mind:
- You have to reduce your carbon footprint and reveal it to your employees.
- Moreover, this can be the most important strength in achieving your employee engagement goals.
- Do not be just content with implementing green policies, involve employees in planning. Thus, your rate of improving results increases.
- Encouraging and promoting individual efforts to combat climate change can be a profitable strategy.
- Employee support in choosing sustainability projects increases participation, consult them. Participating in the selection process increases employee engagement and democratizes action to reduce carbon footprints.
- Make it clear to your employees that sustainability is just as important as the work they do. Repeat to them often that sustainability is part of the company’s long-term plan.
- Employees are an excellent channel to publicize all the environmental measures you have taken. Encourage employees to reveal your green strategies to their friends, relatives and customers. Don’t forget to update your marketing strategy with environmental measures as well.
- Put employee engagement at the heart of your sustainability strategy. Inform and listen to them.
- High employee turnover complicates the process, think holistically while taking your precautions. Employee engagement = Lower turnover = More efficient green conversion